AVIF Image Format: The Future of Web Images

AVIF (AV1 Image File Format) is the newest image format gaining traction on the web. It offers exceptional compression and quality.

What Makes AVIF Special?

AVIF is based on the AV1 video codec and provides:

<strong>50% better compression</strong> than JPEG

<strong>20-30% better</strong> than WebP

Support for HDR and wide color gamut

Excellent quality at low bitrates

Currently supported by:

Chrome/Edge (90+)

Firefox (93+)

Safari (16+)

Opera (77+)

Coverage: ~85% globally and growing

50% smaller than JPEG

20-30% smaller than WebP

Maintains excellent visual quality

High-quality photography

E-commerce product images

Hero images and banners

Any scenario where quality and size matter

1. **Use with fallbacks**: Always provide WebP and JPEG alternatives

2. **Test compression levels**: AVIF quality 60-70 often equals JPEG 85-90

3. **Consider encoding time**: AVIF takes longer to encode

4. **Monitor browser support**: Check your analytics

AVIF is the future of web images. Start implementing it now with proper fallbacks for the best performance.